Breakthrough Breast Cancer’s Fashion Targets Breast Cancer campaign launches today, with Emeli Sande, Laura Bailey and Jessica Ennis leading the sensational cause with its call-to-arms message of, Wear Your Support!
Breast cancer affects nearly 50,000 women and 400 men a year, with more than 1,000 who die from the disease every month. Founded in 1994 by the renowned designer Ralph Lauren, he was inspired to use fashion to help breast cancer charities across the globe raise awareness, give support and further increase the research needed to fight this deadly disease. The campaign is hugely successful and since its inception has raised more than £13 million!
This season, the charity has paired up once again with High Street heroes, Topshop, Warehouse, River Island and many more to deliver three capsule collections (Pastel Sundae, On Target and Breezy Daze) of covetable fashion finds for Spring, with a minimum 30% of proceeds going towards the fight against breast cancer.
From statement swimwear to cool tshirts, day dresses and the perfect pair of pink trainers, what a season to ‘wear your support’! Get a sneak peek of the collection here…
Clockwise from top left: Debenhams Red Herring Bikini £32, M&S Lipbalm £3, Superga 2750 Trainers £45, River Island Oversized Print & Petal Tshirt £18, Topshop Raglan Sleeve Tee £18, River Island Oversized One + Only Tshirt £15
To view the full collection and find out more about the campaign, visit the official Fashion Targets Breast Cancer website. The campaign runs for six weeks, so don’t forget to check their website or by going direct to the High Street brand’s website often as items become available.