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October kicks off with Breast Cancer Awareness Month, and to help raise awareness and funds for the Breakthrough Breast Cancer charity, designers and high street favourites alike have created limited edition pink products for sale, proceeds of which go towards helping aid cancer research and patient care. Breast cancer is the most common cancer in the UK, with around 50,000 women and around 400 men diagnosed each year. This month, fashion favourites such as Stella & Dot, Stella McCartney, GHD, Warehouse and plenty more give you the chance to help and support this very worthwhile cause. Get a sneak peek at what’s in store this month…

Kate Moss Breakthrough Breast CancerKate Moss for Stella McCartney

October Breast Cancer Awareness Month

Clockwise from top right: Stella McCartney Gemma Bra £50, Stella McCartney Gemma Briefs £27, Stella & Dot Hope necklace £32, Stella & Dot Inspire Bracelet £35GHD Pink Coral Styler £129, Warehouse Hairy Pom Pom Jumper £38, Kat & Bee Flore 14ct Gold Ring £205Avon Lip Gloss in Pink Watermelon £3.50Laura Ashley Darcey Cosmetic Bag £15

For more information on Breast Cancer Awareness Month, visit the official website here.

Images source: Kate Moss – stellamccartney.com

Breakthrough Breast Cancer’s Fashion Targets Breast Cancer campaign launches today, with Emeli Sande, Laura Bailey and Jessica Ennis leading the sensational cause with its call-to-arms message of, Wear Your Support!

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Breast cancer affects nearly 50,000 women and 400 men a year, with more than 1,000 who die from the disease every month. Founded in 1994 by the renowned designer Ralph Lauren, he was inspired to use fashion to help breast cancer charities across the globe raise awareness, give support and further increase the research needed to fight this deadly disease. The campaign is hugely successful and since its inception has raised more than £13 million!

This season, the charity has paired up once again with High Street heroes, Topshop, Warehouse, River Island and many more to deliver three capsule collections (Pastel Sundae, On Target and Breezy Daze) of covetable fashion finds for Spring, with a minimum 30% of proceeds going towards the fight against breast cancer.

From statement swimwear to cool tshirts, day dresses and the perfect pair of pink trainers, what a season to ‘wear your support’! Get a sneak peek of the collection here…

Fashion Targets Spring 2014Clockwise from top left: Debenhams Red Herring Bikini £32, M&S Lipbalm £3, Superga 2750 Trainers £45, River Island Oversized Print & Petal Tshirt £18Topshop Raglan Sleeve Tee £18, River Island Oversized One + Only Tshirt £15

Fashion Targets Breast Cancer

Clockwise from top left: H! By Henry Holland Bracelet £5, Warehouse Floral Top £30, Warehouse Floral Shorts £32, M&S Bracelet £7.50

To view the full collection and find out more about the campaign, visit the official Fashion Targets Breast Cancer website. The campaign runs for six weeks, so don’t forget to check their website or by going direct to the High Street brand’s website often as items become available.