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Warehouse Fashion Shooters campaign

The guys over at Warehouse obviously aren’t superstitious as they revealed the 13th and final shot from their Spring/Summer ’14 campaign, Fashion Shooters this week.

What started as a month long teaser back in March with only so much as a hash tag offered, it would be three whole weeks before the big reveal, and it was big – Fashion Shooters officially launched with twelve fabulous fashion images taken by supermodel-turned-photographer, Helena Christensen – but it wasn’t a finished piece…

The first twelve images were a series of street style images of cool young things wearing new season Warehouse, and a camera or camera phone in hand playing as much an integral part of the finished styling as say, the season’s leather handbag worn over the model’s shoulder. In each image, the girls are poised on the brink of capturing or have captured the perfect shot, and looking ever so stylish while doing so.

Warehouse Fashion Shooters SS14

Warehouse Fashion Shooters SS14

Warehouse Fashion Shooters SS14

But there was more to Fashion Shooters than just alluring imagery by a super renowned model. It came with it, a fabulous pop up fashion festival in East London, plus the chance to be Warehouse’s photographer-for-a-day to capture the last and final shot of the campaign with mentoring by Helena herself.

Where else could Miss Warehouse go for her last shot? Looking at all the competing images taken, the winning shot by Emily Johnston is truly worth its merit. In my opinion, it’s a fabulous image! Beautifully back lit and captured at just the right moment, you can almost imagine something amazing and photo-worthy has caught the model’s eye and stopped her in her tracks. The winning shot keeps you guessing and wanting more, which is exactly why it works!

Here’s hoping it wasn’t someone else wearing the same silk kimono…

Warehouse Fashion Shooters SS14 Final Shot

Warehouse Fashion Shooters Edit

Warehouse Fashion Shooters campaign

Images source: warehouse.co.uk

It would of been a weekend in March like any other except High Street heroes, Warehouse decided to put on a spectacularly stylish event in Brick Lane under the guise of a FREE fashion festival!

Fashion Shooters is the latest campaign from Warehouse launched in tandem with their SS14 collection. In my opinion, this is a totally exciting campaign wherein the brand encourages young photographers and novices alike to pick up their cameras and shoot! There’s also a competition to capture the 13th campaign shot for the brand, with mentoring by none other than the super talented Helena Christensen, who has extensive experience both in front of and behind the camera.

ImageAnd on that note, came the festival this past Saturday where bloggers, photographers and fashion enthusiasts were treated to a packed, wall-to-wall space of sponsored fashion, style, photography, food and pampering treatments.

With my weekend-appropriate OOTD all ready, channeling my Ska-loving days with hi-waisted tartan, I set off to the Loading Bay space just off Brick Lane, which lucky for me is a mere 10 minutes walk from my flat.

OOTD Selfie

Since this festival was all about encouraging photography, I became a little snap-happy with my, um, iPhone at the event…

Warehouse Fashion Shooters Festival

Wah Nails were on hand to dress the talons of London’s fashion pack, while I had a great demo of the latest hot tech gadget for iPhones. The 3-in-1 Olloclip lens is now firmly on my wishlist.

Warehouse Fashion Shooters Festival

Warehouse Fashion Shooters Festival

Quick bites were supplied by The Wandering Chef who aptly named their culinary creations after Instagram filters, below are the 1977 prawn cocktail and the Valencia ‪jamón ibérico‬ salad. Speaking of food, well done to Warehouse for keeping guests watered and fed throughout. There was Red Bull, bottles of Evian and endless chocolate passed around.‪‬

Warehouse Fashion Shooters Festival

Also, on display was the latest photography work from students at the University for the Creative Arts.

Warehouse Fashion Shooters Festival

There were queues for pretty much every station but it was all worth it for a free printed Tshirt or for a firsthand glimpse at the new Warehouse collection with Elle Magazine. There was truly something for everyone at the Fashion Shooters festival, seriously a day full of fashion and no fluff!

Warehouse Fashion Shooters Festival Itinerary