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I’m in love with fashion right now. SS17 is blooming with florals, entwined in bows and ruffles, off the grid with gingham and awash in pale pinks. It’s unashamedly feminine but not overtly girly. That’s because this season ruffles are folded into shredded denim, bows are knotted onto skate style trainers and florals, they repeat and play all over everything. Go bold or go home, it’s girl gang season and these are the pieces to wear now.

gingham 1 copy

Left to right: Caroline Constas Gabriella Off The Shoulder Top £364, New Look Gingham Floral Bandana £8, Sandy Liang Accord Gingham & Lace Dress £625, Sonia Rykiel Cropped Gingham Trousers £570Christopher Kane Gingham Shirt £475, Marques Almeida Wraparound Gingham Sandals £250

ruffles wish list 4

Left to right: Philosophy Di Lorenzo Serafini Cropped Ruffled Denim Top £315, J.W. Anderson Ruffled Suede Boots £655Isa Arfen Amazon Stripe Knot Top £445, Topshop Flute Sleeve Lace Dress £38, No.21 Satin Knot Bag £380Pull&Bear Frill Sweatshirt £26

florals

Left to right: Topshop Embroidered & Floral Print Jumpsuit £49, Pull&Bear Floral Print Halter Top £13, Marni Embellished Floral Earrings £390, Zara Floral Print Gingham Tunic £40, Fendi Strap You Bag Strap £780, Topshop Embroidered Knot Front T-shirt £36, Zara Floral Fabric High Heel Ankle Boots £60

Breakthrough Breast Cancer’s Fashion Targets Breast Cancer campaign launches today, with Emeli Sande, Laura Bailey and Jessica Ennis leading the sensational cause with its call-to-arms message of, Wear Your Support!

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Breast cancer affects nearly 50,000 women and 400 men a year, with more than 1,000 who die from the disease every month. Founded in 1994 by the renowned designer Ralph Lauren, he was inspired to use fashion to help breast cancer charities across the globe raise awareness, give support and further increase the research needed to fight this deadly disease. The campaign is hugely successful and since its inception has raised more than £13 million!

This season, the charity has paired up once again with High Street heroes, Topshop, Warehouse, River Island and many more to deliver three capsule collections (Pastel Sundae, On Target and Breezy Daze) of covetable fashion finds for Spring, with a minimum 30% of proceeds going towards the fight against breast cancer.

From statement swimwear to cool tshirts, day dresses and the perfect pair of pink trainers, what a season to ‘wear your support’! Get a sneak peek of the collection here…

Fashion Targets Spring 2014Clockwise from top left: Debenhams Red Herring Bikini £32, M&S Lipbalm £3, Superga 2750 Trainers £45, River Island Oversized Print & Petal Tshirt £18Topshop Raglan Sleeve Tee £18, River Island Oversized One + Only Tshirt £15

Fashion Targets Breast Cancer

Clockwise from top left: H! By Henry Holland Bracelet £5, Warehouse Floral Top £30, Warehouse Floral Shorts £32, M&S Bracelet £7.50

To view the full collection and find out more about the campaign, visit the official Fashion Targets Breast Cancer website. The campaign runs for six weeks, so don’t forget to check their website or by going direct to the High Street brand’s website often as items become available.

It would of been a weekend in March like any other except High Street heroes, Warehouse decided to put on a spectacularly stylish event in Brick Lane under the guise of a FREE fashion festival!

Fashion Shooters is the latest campaign from Warehouse launched in tandem with their SS14 collection. In my opinion, this is a totally exciting campaign wherein the brand encourages young photographers and novices alike to pick up their cameras and shoot! There’s also a competition to capture the 13th campaign shot for the brand, with mentoring by none other than the super talented Helena Christensen, who has extensive experience both in front of and behind the camera.

ImageAnd on that note, came the festival this past Saturday where bloggers, photographers and fashion enthusiasts were treated to a packed, wall-to-wall space of sponsored fashion, style, photography, food and pampering treatments.

With my weekend-appropriate OOTD all ready, channeling my Ska-loving days with hi-waisted tartan, I set off to the Loading Bay space just off Brick Lane, which lucky for me is a mere 10 minutes walk from my flat.

OOTD Selfie

Since this festival was all about encouraging photography, I became a little snap-happy with my, um, iPhone at the event…

Warehouse Fashion Shooters Festival

Wah Nails were on hand to dress the talons of London’s fashion pack, while I had a great demo of the latest hot tech gadget for iPhones. The 3-in-1 Olloclip lens is now firmly on my wishlist.

Warehouse Fashion Shooters Festival

Warehouse Fashion Shooters Festival

Quick bites were supplied by The Wandering Chef who aptly named their culinary creations after Instagram filters, below are the 1977 prawn cocktail and the Valencia ‪jamón ibérico‬ salad. Speaking of food, well done to Warehouse for keeping guests watered and fed throughout. There was Red Bull, bottles of Evian and endless chocolate passed around.‪‬

Warehouse Fashion Shooters Festival

Also, on display was the latest photography work from students at the University for the Creative Arts.

Warehouse Fashion Shooters Festival

There were queues for pretty much every station but it was all worth it for a free printed Tshirt or for a firsthand glimpse at the new Warehouse collection with Elle Magazine. There was truly something for everyone at the Fashion Shooters festival, seriously a day full of fashion and no fluff!

Warehouse Fashion Shooters Festival Itinerary

Can we take a brief moment and bask in the amazing-ness of Simone Rocha please?

There isn’t a style by this rising star that I wouldn’t want to wear. The designer’s distinct styling of brogues-meets-dress carries just the right amount of runway rebellion, while lashings of statement femininity keep it totally wearable. Cue baroque touches, playful perspex, statement silhouettes and pearls used with panache…

Simone Rocha AW14

Simone Rocha AW14

Simone Rocha Brogues

Simone RochaHeader Image: Pearl Embellished Loafers £705, Clockwise from left: Coated Mesh Jacket £905Pearl Flow Clear Handbag £855, Coated Mesh Skirt £540Faux Pearl Embellished Flats £715

Simone Rocha SS14

Clockwise from leftWhite 3/4 Length Prom Dress £1,095, Leather Doctor’s Bag £885Pearl Embellished Satin Sandals £915

Simone Rocha Designer

Image Source: Elle UK, Artwork: Blogger’s Own