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Warehouse SS15 Press Day Tales Of The City

Uber-urban High Street brand Warehouse held their SS15 Press Day this month at the iconic Victoria House in Holborn, which provided the perfect backdrop to showcase their upcoming Spring/Summer collection and where Work, Play, Style and Relationships – the premise behind Warehouse’s Tales of the City philosophy, remained as the underlying theme throughout.

Guests were treated to bespoke goody bags where you were encouraged to pick up “free stuff” off the shelves as you wandered in and out of the curated rooms, DIY printed tshirts with YRStore and a sneak peek at the most exciting Warehouse collection to date!

Suede and leather, 70s fringing, Scandi styling all represented, as did palm prints, leaf motifs and the hero of the show – a real leather Western jacket dipped in pale pink and cream tones. Sat alongside the plywood fixings, the whole event was one concise, well thought out and expertly curated preview. Onwards to Spring Summer 2015!

Warehouse SS15 Press Day

Warehouse SS15 Press Day 1

Warehouse SS15 Western JacketWarehouse SS15

Warehouse SS15 Collection

Warehouse Press Day 1

Images source: Blogger’s own

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There’s a phenomenon in the digital retail world more headache-inducing than any Christmas campaign (as it happens twice a year) – it’s the launch of new season! The make-or-break for brands as they set the stage for what the next few months will look like – until Mid Season Sale I suppose, when everything doesn’t really work anymore visually against acid bright pink, red or yellow signage.

Brands can either go down in case study history with all things tech, editorial and social for their new season launch – or simply position themselves into new season with a change of graphics and a look book. But where’s the fun in that? In either case, it’s all hands on deck graphic designers and content editors!

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For me, one of the best things to come from the January blues, besides Clearance, is that the wait isn’t too long after to see all of what new season brings. Much like Christmas sales, ‘new season’ starts earlier and earlier every year. As Spring/Summer ’14 starts to show its merit, the early birds this year – Whistles, Coast, Monsoon – so far haven’t disappointed.

And if all else fails, there is nothing like stripping back to the bare basics, literally – asking your team, what do we want this website to do? Shop? Check! Have a simple navigation? Check! Maybe some delivery info too… Check!

Antoni & Alison may have the answer with their brave, no-frills-yet-all-thrills minimalist design. This could be my favourite website redesign of the year! There simply are no words…

Antoni & Alison