It would of been a weekend in March like any other except High Street heroes, Warehouse decided to put on a spectacularly stylish event in Brick Lane under the guise of a FREE fashion festival!
Fashion Shooters is the latest campaign from Warehouse launched in tandem with their SS14 collection. In my opinion, this is a totally exciting campaign wherein the brand encourages young photographers and novices alike to pick up their cameras and shoot! There’s also a competition to capture the 13th campaign shot for the brand, with mentoring by none other than the super talented Helena Christensen, who has extensive experience both in front of and behind the camera.
And on that note, came the festival this past Saturday where bloggers, photographers and fashion enthusiasts were treated to a packed, wall-to-wall space of sponsored fashion, style, photography, food and pampering treatments.
With my weekend-appropriate OOTD all ready, channeling my Ska-loving days with hi-waisted tartan, I set off to the Loading Bay space just off Brick Lane, which lucky for me is a mere 10 minutes walk from my flat.
Since this festival was all about encouraging photography, I became a little snap-happy with my, um, iPhone at the event…
Wah Nails were on hand to dress the talons of London’s fashion pack, while I had a great demo of the latest hot tech gadget for iPhones. The 3-in-1 Olloclip lens is now firmly on my wishlist.
Quick bites were supplied by The Wandering Chef who aptly named their culinary creations after Instagram filters, below are the 1977 prawn cocktail and the Valencia jamón ibérico salad. Speaking of food, well done to Warehouse for keeping guests watered and fed throughout. There was Red Bull, bottles of Evian and endless chocolate passed around.
Also, on display was the latest photography work from students at the University for the Creative Arts.
There were queues for pretty much every station but it was all worth it for a free printed Tshirt or for a firsthand glimpse at the new Warehouse collection with Elle Magazine. There was truly something for everyone at the Fashion Shooters festival, seriously a day full of fashion and no fluff!