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Warehouse Fashion Shooters campaign

The guys over at Warehouse obviously aren’t superstitious as they revealed the 13th and final shot from their Spring/Summer ’14 campaign, Fashion Shooters this week.

What started as a month long teaser back in March with only so much as a hash tag offered, it would be three whole weeks before the big reveal, and it was big – Fashion Shooters officially launched with twelve fabulous fashion images taken by supermodel-turned-photographer, Helena Christensen – but it wasn’t a finished piece…

The first twelve images were a series of street style images of cool young things wearing new season Warehouse, and a camera or camera phone in hand playing as much an integral part of the finished styling as say, the season’s leather handbag worn over the model’s shoulder. In each image, the girls are poised on the brink of capturing or have captured the perfect shot, and looking ever so stylish while doing so.

Warehouse Fashion Shooters SS14

Warehouse Fashion Shooters SS14

Warehouse Fashion Shooters SS14

But there was more to Fashion Shooters than just alluring imagery by a super renowned model. It came with it, a fabulous pop up fashion festival in East London, plus the chance to be Warehouse’s photographer-for-a-day to capture the last and final shot of the campaign with mentoring by Helena herself.

Where else could Miss Warehouse go for her last shot? Looking at all the competing images taken, the winning shot by Emily Johnston is truly worth its merit. In my opinion, it’s a fabulous image! Beautifully back lit and captured at just the right moment, you can almost imagine something amazing and photo-worthy has caught the model’s eye and stopped her in her tracks. The winning shot keeps you guessing and wanting more, which is exactly why it works!

Here’s hoping it wasn’t someone else wearing the same silk kimono…

Warehouse Fashion Shooters SS14 Final Shot

Warehouse Fashion Shooters Edit

Warehouse Fashion Shooters campaign

Images source: warehouse.co.uk

The metallics trend is never too far away, and SS14 happily champions this shining staple yet again. From foil prints, molten metal finishes to frosted pigments and holographic hues, metallics have a way of being rather season-less, working as a standalone statement or as an accent to an existing trend. No matter how you want to embrace it, the good news is what ever piece you invest in now, know that it will be a keeper.

A Touch Of Tonal
Opt for barely there metallics for a frosted, feminine flair.

Rose Gold MetallicsClockwise from leftStella McCartney Silver Foil Jumper £725Clinique “Goldspun” Long Last Glosswear £16Too Faced Teddy Bear Hair Brush Set $65Coast Rex Cuff £35Charlotte Olympia Gummi Bear Clutch £945J.Crew Metallic Bobby Pins £14.50

Mermaid Magic
Tin Man-meets-90s Club Kid, this metallic palette is all about fun.

Mermaid Metallics

Clockwise from leftMiista Zoe Iridescent Silver Brogues £145American Apparel Hologram Leather Skirt £140ASOS Round Sunglasses £12Bex Rox Rainbow Collar £640Vivienne Westwood Cote D’Azur Bag £639Essie “For The Twill Of It” Nail Polish £10.95

Deep Space
Silver tones rule in this minimalist offering, while sparkling black metallics will have you seeing stars.

Galactic Metallics

Clockwise from leftAlexander Wang Rockie Leather Bag £730Shu Uemura Black 995 Pressed Eyeshadow £11Next Metallic Shell Top £14DKNY Soho Silver Watch £89Anya Hindmarch Crisp Packet Clutch £995ASOS Sterling Silver Star Earrings £20

There’s a phenomenon in the digital retail world more headache-inducing than any Christmas campaign (as it happens twice a year) – it’s the launch of new season! The make-or-break for brands as they set the stage for what the next few months will look like – until Mid Season Sale I suppose, when everything doesn’t really work anymore visually against acid bright pink, red or yellow signage.

Brands can either go down in case study history with all things tech, editorial and social for their new season launch – or simply position themselves into new season with a change of graphics and a look book. But where’s the fun in that? In either case, it’s all hands on deck graphic designers and content editors!

Image

For me, one of the best things to come from the January blues, besides Clearance, is that the wait isn’t too long after to see all of what new season brings. Much like Christmas sales, ‘new season’ starts earlier and earlier every year. As Spring/Summer ’14 starts to show its merit, the early birds this year – Whistles, Coast, Monsoon – so far haven’t disappointed.

And if all else fails, there is nothing like stripping back to the bare basics, literally – asking your team, what do we want this website to do? Shop? Check! Have a simple navigation? Check! Maybe some delivery info too… Check!

Antoni & Alison may have the answer with their brave, no-frills-yet-all-thrills minimalist design. This could be my favourite website redesign of the year! There simply are no words…

Antoni & Alison